Our Dreamstarter Crystal Hunter was inspired to set up her social enterprise – Social Pops – after she found herself unemployed and disillusioned with the traditional employment system. Crystal now aims to empower other young people to get ahead.
Crystal, can you give us some of the background on social pops?
I had been thinking about this idea to produce all-natural, uniquely flavoured ice pops (ice blocks) using local ingredients for a few years but it never felt like the right time. Then my partner and I relocated to Brisbane in 2014 and I found myself struggling to land a decent job. I had the right attitude but employers wanted more experience. The trouble was, to get the experience they were looking for, I needed to have done the job… but I couldn’t get the job without the experience.
For months I felt helpless and couldn’t stop thinking about the many young people stuck in the same situation. When the warm Queensland temperatures continued into winter, the pop idea resurfaced and evolved into Social Pops – a sustainable social enterprise producing gourmet ice pops to make entrepreneurship attainable for struggling youth through micro franchising (mobile ice-pop bikes).
How does Social Pops help to overcome barriers to employment?
We are inspired by millennials, not put off by a lack of experience. We’ve never met a bunch of people more socially aware and hungry for change and success and we want to help empower this generation to become changemakers.
We plan to offer affordable Social Pops micro-franchises to unemployed or underemployed young people who are interested in business ownership. We will run a 12-24 month pop-preneur program to help these people get ahead through learning on the job. It will offer young people a way of gaining experience while they’re working – they’re actually learning by doing whilst receiving support and training to help them on the right path.
What’s on the agenda for 2015?
We’re aiming to launch our first pop bike onto the streets of Brisbane in March bringing Social Pops to the public!
If you had had to give a piece of advice to a 10 year old child, what would it be?
Dream about your ideal self. Imagine beyond what people say is possible. Our world changes one crazy idea at a time.
ING DIRECT’s Dreamstarter initiative provides funding support to selected StartSomeGood campaigns and helps Australia’s most inspiring go-getters make a positive change in Australian communities. To find out more about the program visit ingdirect.com.au/dreamstarter
The information is current as at publication. Any advice on this website does not take into account your objectives, financial situation or needs and you should consider whether it is appropriate for you. Deposit products, savings products, credit card and home loan products are issued by ING, a business name of ING Bank (Australia) Limited ABN 24 000 893 292, AFSL and Australian Credit Licence 229823. ING Living Super (which is part of the ING Superannuation Fund ABN 13 355 603 448) is issued by Diversa Trustees Limited ABN 49 006 421 638, AFSL 235153 RSE L0000635. The insurance cover offered by ING Living Super is provided by Metlife Insurance Limited ABN 75 004 274 882, AFSL 238096. ING Home and Contents Insurance is issued by Auto & General Insurance Company Limited (AGIC) ABN 42 111 586 353 AFSL Licence No 285571 as insurer. It is distributed by Auto & General Services Pty Ltd (AGS) ABN 61 003 617 909 AFSL 241411 and by ING as an Authorised Representative AR 1247634 of AGS. All applications for credit are subject to ING's credit approval criteria, and fees and charges apply. You should consider the relevant Product Disclosure Statement, Terms and Conditions, Fees and Limits Schedule, Financial Services Guide, Key Facts Sheet and Credit Guide available at ing.com.au when deciding whether to acquire, or to continue to hold, a product. Before interacting with us via our social media platforms, please take a minute to familiarise yourself with our Social Media User Terms https://www.ing.com.au/pdf/Social_Media_User_Terms.pdf.