Category: Beyond Banking
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Sub category: Dreamstarter
11 May 2015

Storytelling for success – sharing tales of positive social change

The art of storytelling has become a powerful way for organisations to engage with their communities says Mikey Leung, Co-Founder of Digital Storytellers. A year after the launch of their Dreamstarter campaign, he tells us about the impact crowdfunding has had on their work so far and how they’re helping social enterprises get ahead.  

Mikey, tell us a bit about Digital Storytellers…

Digital Storytellers is a creative and collaborative community of talented storytellers, with expertise in filmmaking, web design and development, event video production, crowdsourcing and social media. We work with social entrepreneurs, charities and others to tell stories of positive social change.

How has crowdfunding with Dreamstarter helped you get ahead?

Since the campaign, we’ve been developing a range of storytelling resources, workshops and clinics for social change organisations. So far, we’ve directly helped over 80 change-makers from across Australia (ranging from smaller social enterprises to peak bodies) to tell their social change stories through our workshops in Sydney, Adelaide and Brisbane.

Dreamstarter helped us build momentum by providing a rallying call for supporters, with the potential for their pledge to be ‘matched’. While Digital Storytellers has extensive connections in the social change and non-profit sectors, the backing of The School for Social Entrepreneurs and StartSomeGood through Dreamstarter gave legitimacy to our new initiative and helped to pave the way for new partnerships.

What impact has your project created since your Dreamstarter campaign?

The workshops and clinics are now self-sustaining, and apart from helping us increase our impact, are also generating some additional revenue and profit for us.

Feedback received has been immensely positive – the Story Canvas we developed makes it simple for participants to understand and shape their own story, and the production workshop is jam-packed with valuable tips for DIY storytelling on a shoestring. There are over 50 participants continuing to engage with peers and receive support from our team via our Stories for Impact online community, and some have already come back to us for feedback on scripts of their own.

ING DIRECT’s Dreamstarter initiative provides funding support to selected StartSomeGood campaigns and helps Australia’s most inspiring go-getters make a positive change in Australian communities. To find out more about the program, or apply, visit

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