Category: Beyond Banking
Chapter Select
Sub category: Dreamstarter
22 April 2014

Taking a stand: a creative approach to social enterprise

How do you build a social enterprise from idea to reality? We spoke to Jamie Green, Dreamstarter participant and School for Social Entrepreneurs graduate, about his socially aware sleepwear label One Night stand, and his motivation for helping homeless people get ahead. 

Jamie, what inspired the idea for your social enterprise, One Night Stand?

After falling into a bit of a rough patch myself in 2010, I developed a strong passion for addressing the issue of youth homelessness.

I had an idea for social change and was able to make it a reality by obtaining some funding through the DreamStarter program to launch One Night Stand sleepwear.

On any given night in Australia, over 100,000 Australians sleep rough. Over 1/3 of these are teenagers and young adults. I believe we urgently need to work together to build a community where homelessness becomes a thing of the past – through prevention, early intervention and supporting young people in need.

What social benefit does One Night Stand sleepwear provide?

With every sale, One Night Stand aims to get a young person sleeping rough on a path to a better future through providing funds towards nourishment and assisting with job readiness.

Sales of our sleepwear go towards providing meals to those who need it most through our charity partners, and employment to young people via our business. In future, we hope to extend this to provide additional support in the form of accommodation.

Why did you stand in a box for 24 hours?

As our company did not have a large marketing budget we had to think outside the box (excuse the pun!) regarding how to draw attention to what we are doing.

I took the brand literally and stood in a box for 24 hours on 11 April 2014 in a bid to create awareness for the issue of youth homelessness and crowd-fund our first full range.

ING DIRECT’s Dreamstarter initiative provides funding support to selected StartSomeGood campaigns and helps Australia’s most inspiring go-getters make a positive change in Australian communities. To find out more about the program and how to apply visit

The information is current as at publication. Any advice on this website does not take into account your objectives, financial situation or needs and you should consider whether it is appropriate for you. Deposit products, savings products, credit card and home loan products are issued by ING, a business name of ING Bank (Australia) Limited ABN 24 000 893 292, AFSL and Australian Credit Licence 229823. ING Living Super (which is part of the ING Superannuation Fund ABN 13 355 603 448) is issued by Diversa Trustees Limited ABN 49 006 421 638, AFSL 235153 RSE L0000635. The insurance cover offered by ING Living Super is provided by Metlife Insurance Limited ABN 75 004 274 882, AFSL 238096. ING Insurance is issued by Auto & General Insurance Company Limited (AGIC) ABN 42 111 586 353 AFSL Licence No 285571 as insurer. It is distributed by Auto & General Services Pty Ltd (AGS) ABN 61 003 617 909 AFSL 241411 and by ING as an Authorised Representative AR 1247634 of AGS. All applications for credit are subject to ING's credit approval criteria, and fees and charges apply. You should consider the relevant Product Disclosure Statement, Terms and Conditions, Fees and Limits Schedule, Financial Services Guide, Key Facts Sheet and Credit Guide available at when deciding whether to acquire, or to continue to hold, a product. Before interacting with us via our social media platforms, please take a minute to familiarise yourself with our Social Media User Terms

Related articles

Beyond Banking