Category: Money Matters
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Sub category: Spending
15 July 2016

The bank that helps you catch ‘em all

 In case you’ve spent too much time in the long grass and missed it, Pokémon is back and people across Australia are trawling neighbourhoods in an augmented reality-powered quest to catch ‘em all.

The craze got us thinking: banking is a lot like the world of Pokémon. How, you ask? Well, while there are many Pokémon up for grabs in the wild, a trainer can only take six into a battle.

Here are the six Pokémon we have sweating it out in the our very own gym to take on the world of banking.


Strength: Everyday banking

You essentially carry your bank around with you in your pocket all day, every day. For that reason, it’s important to feel as though they’ve got your back. We reckon our Orange Everyday account is a bit like Pikachu. Known as one of the most loyal breeds of Pokémon, Pikachu is as user-friendly as they come (like we strive to be). The fact it’s cute and fun-loving is a bonus – but we’ll claim that too.


Strength: Superannuation

It might come as a surprise to hear this large, almost-always-sleeping Pokémon made our top six but hear us out. Like a Snorlax stirs from its slumber when it’s time to battle, superannuation wakes up when you hit your golden years. While its ‘out of sight, out of mind’ nature means it might not be on your daily radar, it’s important to keep ‘powering up’ your super in order to ensure you can afford the lifestyle you wish to maintain when you reach retirement.


Strength: Saving

The evolution of a Pokémon takes time, discipline and regular attention – but, like a savings account, hard work pays off. A good interest rate can help savings evolve from a simple Charmander to a fully-formed Charizard,


Strength: Home loans

Buying a house is a major life goal – much like catching a Mewtwo (considered to be the most rare and sought-after Pokémon). Becoming a home/Mewtwo owner may feel elusive at times, but with determination, experience and support, you might just catch one for your very own. And once you do, you could be unstoppable.

Like our latest Autumn Buyers’ Guide shows, property prices have increased in many areas which means entering the property market requires careful planning and a competitive home loan – both things we can assist with.


Strength: Adaptability

Pokémon such as a Geodude or a Graveller are known for being rigid and inflexible. These aren’t qualities suitable for the everyday banker. We recognise every customer is unique and has different needs. Taking inspiration from Ditto, the ultimate adapter of the Pokémon world, we strive to understand our customers’ needs to provide them with the best moves to attack their finances.

Whatever your financial goals, we can help you be a Pokémaster of banking. Go forth and catch ‘em all!

The information is current as at publication. Any advice on this website does not take into account your objectives, financial situation or needs and you should consider whether it is appropriate for you. Deposit products, savings products, credit card and home loan products are issued by ING, a business name of ING Bank (Australia) Limited ABN 24 000 893 292, AFSL and Australian Credit Licence 229823. ING Living Super (which is part of the ING Superannuation Fund ABN 13 355 603 448) is issued by Diversa Trustees Limited ABN 49 006 421 638, AFSL 235153 RSE L0000635. The insurance cover offered by ING Living Super is provided by Metlife Insurance Limited ABN 75 004 274 882, AFSL 238096. ING Insurance is issued by Auto & General Insurance Company Limited (AGIC) ABN 42 111 586 353 AFSL Licence No 285571 as insurer. It is distributed by Auto & General Services Pty Ltd (AGS) ABN 61 003 617 909 AFSL 241411 and by ING as an Authorised Representative AR 1247634 of AGS. All applications for credit are subject to ING's credit approval criteria, and fees and charges apply. You should consider the relevant Product Disclosure Statement, Terms and Conditions, Fees and Limits Schedule, Financial Services Guide, Key Facts Sheet and Credit Guide available at when deciding whether to acquire, or to continue to hold, a product. Before interacting with us via our social media platforms, please take a minute to familiarise yourself with our Social Media User Terms

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