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18 March 2021

Are you doing your thing? Here’s what Aussies are getting up to in 2021

Ever wondered what things Australians love to do? We sure have. So to find out more we’ve done some research – a kind of census – and created the ING Sense of Us report. (Census… Sense of Us… You get it.)

The report gives us a snapshot of Australia in early 2021. Because to help Aussies do their thing, we need to understand the things that make us who we are – the things we want, the things we love, the things we express with emojis when we’re too 😴 to form full sentences. We’ve pulled out some of the highlights from the report below. Have a flip through, and then download the full report.

Making goals

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Almost 97% of Australians have set goals for 2021. Go us! Finances (38%) and having more fun (31%) lead the way.

Running on caffeine

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Latte? Espresso? Dirty chai? Nope. Australia’s favourite coffee is the cappuccino at 26% (or cup of cino, as we like to call it).

Celebrating celebs

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Our love for Hugh Jackman is huge. He’s way ahead of dreamboat Chris Hemsworth in the relatable celeb stakes (36% to 13%).

Working on wellbeing

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We all need me time. Aussies boost their wellbeing by tuning out to tunes (53%), going for walks (55%), and talking to mates and fam (51%).

Spending time with friends

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Speaking of mates: dining out (60%), coffee catch-ups (55%) and grabbing a drink (44%) are the moments that matter most.

Loving to love

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What do married Aussies think is the key to love that lasts? Honesty (80%). What’s a mega dating turn-off? Emotional immaturity (49%).

Selling on the side

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Who doesn’t have a side hustle these days? When it comes to those who do, being an online seller is the leading choice at 37%.

Seeking out science

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Pop star? Pro surfer? Entrepreneur? Nope. Scientist is up top (26%) as the most desirable career 👩‍🔬 .

Saying it slangy

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Yeah nah I’ll see you this arvo, old mate. Bring your esky to the barbie, will ya? Don’t be a sook. These are the slang words we love (in order of popularity).

Emoting with emojis

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Aussies love to 😊 (35%) and 😂 (24%) and don’t hesitate to tap a 😍 (12%) for the things we love. What’s your go-to? Whatever it is – do your thing 😉.

Pretty interesting, right? That’s just a taste of what we’ve found. Find out more about the unique things Aussies are doing, loving, saying, eating and dreaming about in the full Sense of Us report. Download your copy here.

ING does not endorse and is not affiliated with third parties mentioned in this article. ING is not responsible for any services provided by third parties nor does ING accept any liability or responsibility arising in any way from any products or services supplied by the third parties.

Research was undertaken by YouGov in February 2021. Total sample size was 1,054. The figures are representative of Australian adults (aged 18+).

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